365 days of strategic thinking

Tuesday, July 13, 2010

88) Type. Face.


Typography is one of those things that I love noticing, but never took the time to really study. That is, I like to think that I’m able to recognize brands’ fonts (i.e. - that’s the Volcom font, that’s the Rolling Stones Magazine font), but I’m unable to name the font, or talk about its characteristics in any meaningful way. Today’s lecture dealt with expressing identity and emotion with type, and was a great step towards better understanding the nuances and complexities of typography.

I spent part of this afternoon searching the web for some fonts that already exist that reflect my group's target, the Upcycle Tailors (part of a homework assignment). In the most basic sense, these are independent tailors who use vintage materials to hand-sew new clothes. I found a few typefaces, but this was by far the most appropriate, in my opinion. The font, Balearic Thread, combines the organic, handmade essence of thread with a more modern, minimalist lines. I think this is the spirit behind the Upcycle Tailors - breathing new life into something old.

(Mini aside - I can't believe it's July 12th already, and my time in Barcelona is already almost half way through!)

1 comments:

Unknown said...

Hi Natalie,
Nice blog! Being the designer of Balearic thread I was just snooping round to see where it's been used. I've some more font designs if you fancied a look:
http://www.behance.net/d_rogers_portfolio
Cheers Duncan