365 days of strategic thinking

Saturday, July 10, 2010

85) Snapshots


On Friday, we had a lecture on photography and coolhunting with photographer Jorge Rodriguez. Most interesting to me was the discussion of the value of snapshots. A snapshot is a picture that is taken spontaneously, fueled by pure instinct. According to Jorge, the term “snapshot” is derived from hunting, where a snap shot is a hurried shot taken without deliberate aim. In photography terms, Jorge called it "a direction connection between our unconscious and our trigger finger." In this way, snapshots are loaded with meaning - what one chooses to quick-shoot speaks to some emotional, subconscious pull.

This made me think of a picture I took the day we walked around Raval (above). Much like animals that hide and flee from hunters, street art is often both out of sight and temporary. As seen in the photo, surfaces are in constant flux. By snapping a picture, we are able to preserve an art form that is not meant to last. Appropriately, this particular snapshot features a painting of a doe-like character by Miss Van.

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