365 days of strategic thinking

Wednesday, June 2, 2010

47) Email Acceptance


Today we see more and more college acceptance letters being sent electronically. Traditionally, we wait eagerly for the mail to come, leafing through daily piles. We get our hands on the letter, trying to distinguish acceptance from rejection by its weight. The anticipation builds, and the letter is ripped open. Cue extreme jubilation (a favorite example above) or chest-fallen disappointment.

When I was accepted to UCLA, it wasn't even an email. I had to log into the admissions website on a certain date to see whether I had gotten in. Let's just say that some of the magic is lost in translation as you wait for your acceptance PDF to load. Likewise, an email rejection can't automatically be crumpled, ripped up, or tacked on a Rejection Wall.

Yes, electronic mail has changed the way we distribute and receive big, sometimes life changing news. As we march towards a digital future, what other formerly sacredly paper-based documents will become email attachments? Diplomas? Birth certificates?

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