365 days of strategic thinking

Monday, February 28, 2011

318) Do Gooder


(Screen shot from this morning.)

It may be a little hard to read, but the headline of the banner ad on the right is, "Change your morning for the good'er."

AS IF WE DIDN'T HAVE ENOUGH TROUBLE TEACHING KIDS PROPER GRAMMAR.

In all seriousness, grammatical errors, especially in published copy, have always been a source of annoyance. I went to a private school from K-8 where we spent hours reciting vowel charts and learning the nuances of Mae Carden's teachings. I'll be the first to admit it wasn't the average American education, but I left with the misguided belief that everyone respected the rules of grammar. Wrong.

The banner ad reminded me of an interesting post on OkCupid's OKTrends blog. Say what you will about online dating, but the site does a fantastic job gathering information from its users and making insightful correlations.

This particular post was about the best questions to ask on a first date, without actually asking the direct question. For example, the best way to determine if your date is religious (without directly asking) is to ask, "Do spelling and grammar mistakes annoy you?"

According to stats from user profiles, if your date answers 'no'—i.e. is okay with bad grammar and spelling—the odds of him or her being at least moderately religious is slightly better than 2:1. I won't go in to whether this is a matter of being more tolerant or less educated...

Along the same vein, last summer the blog analyzed the profile text of half a million user profiles, comparing religion and writing-level. For every one of the faith-based belief systems listed, the people who were the least serious wrote at the highest level.


(Click to view larger, I know it's tiny.)

1 comments:

Unknown said...

I heart Mae Carden. Although, was the Pwood Mormonism connected?