348) Lick, Lick, Lick

First, play the video and do what it says.

The viral gods are abuzz over this Skittles ad that has been making the rounds online for the past couple of days. There's something to be said about reframing the idea of interactive video, of simply taking a step back and putting an analog spin on it, and thereby separating oneself from the clutter. There's a small, delightful sense of satisfaction in being a part of the video in that way (I challenge anyone not to smile while a fuzzy cat licks your finger).

Brava, Skittles.