332) Social Media Managers

The official SXSW trade show opened today. What struck me the most was the number of social media management companies there were. So many (but not all) of the social media experts out there are just glorified regulars who have Facebook and Twitter profiles, and capitalize on the older generations who own the brands and companies that need to be on social media.

When the younger, grew-up-with-it generation starts to take control of these brands/companies, will these social media management companies become irrelevant?

Written in line. My trip was extended by a couple of days, so I'll be in Austin a little longer! Having a lot of fun.