Here's a thought I had today. With the millions of online and social media gamers, there must be a massive amount of virtual currency out there. What if we could turn that virtual currency into real aid for Japan? Could Farmville, Cityville, World of Warcraft, Sims, Neopets, and any other online game in which currency must be earned (in the case of some, people actually exchange real money for this virtual money) allow their players to donate their online dough to fund a real world donation?
This would serve as a nod to their own success, a comment on the power of online worlds affecting the real one, and of course, an altruistic gesture. I love the idea of taking something that already exists online, something of "dormant" value, and pushing it into the real world for good.
EDIT: I should really research, before I write. Check out efforts by Zynga and Ngmoco.
(Mini aside - Getting ready for a night of packing up my life into suitcases, yet again. Moving on Saturday. Helloooo, East Village.)
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