126) ChatroulOMG

Warning: Language NSFW.

I've been really impressed with movie promos this summer. This latest example comes from Lionsgate, and their latest horror flick, The Last Exorcism. Employing Chatroulette, they've prayed on the young and the horny, who were hoping for nudity, but instead got inner demon. For the cost to produce the short clip and the foresight to record reactions (SO funny to watch their eyes get HUGE), the movie has scored a healthy amount of buzz, including over 400,000 views of the above video on YouTube in the past few days.

Can't beat new media being used in unexpected ways for marketing purposes.