365 days of strategic thinking

Monday, November 8, 2010

206) Can You Draw the Internet?



I'm digging this project by creative agency Saint out of Londontown. They posed the question, "Can you draw the Internet?" to a bunch of 10-year-old school children, as well as a smorgasbord of creative industry professionals. According to PFSK, the aim is to, "explore the uninhibited naive perspective that comes naturally to children in order to shed some light on just what it is that constitutes the internet, and more broadly our existence in relation to it."

This is interesting in two-fold. First, have you ever watched a child draw? There's this lovely freedom in the process, no cares or qualms about form or aesthetics. I used to babysit, and could spend hours watching kids draw (sounds creepy out of context), giving them suggestions on what to draw and watching them come up with their own renditions. Combine this free-flow creativity (the "uninhibited, naive perspective") with something as abstract and complex as the Internet - I can't wait to see what comes of it (10-year-old art to be revealed 11/12).

Second, this youngin' demographic has never known life sans the Internet. Granted, they've only lived ten years of it. Nonetheless, it will be interesting to compare their perspective versus the older generation, who may work with the Interwebs daily, but can also remember the good old analog days.

Ok, one more point to throw in there. Third, the idea of using drawings as a method of research. Magnifique. A great way to activate a different part of the brain, to present things in a different manner (versus focus groups, surveys, and other word-based feedback), and to glean insights about concepts as intricate as our relationship to the Internet.

You can check out the project here.

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