365 days of strategic thinking

Sunday, November 7, 2010

205) No Strings With Benefits

Ever notice how movies come out in twos? Observe the most recent example, whose trailers released just days apart (slightly NSFW depending on where you W):





You could play the two trailers at the same time and see the parallels even more clearly. The identical basic elements are all there, almost in the same order.

Two hot, young Hollywood stars, established as best friends. The "incident" where the first hook up happens. Montages of sex scenes. The third party friend that warns the guy that said sex is a bad idea. Those pesky and predictable feelings that start to get in the way of gratuitous sex with a friend, because love between friends is just unthinkable (In the No Strings Attached trailer: "I think I'm falling for her." In the Friends With Benefits trailer: "Every time you curse, you blink, like your body's rejecting the word." See, he knows all her quirks = love.) And of course, no romantic comedy trailer is complete without the closing attempt to elicit one last laugh (NSA: "You fight like a hamster." FWB: Justin singing Semisonic's "Closing Time"). They even use the same highlighted first letter theme on their artcards!

Other movie pairs released just months apart: The Prestige and The Illusionist, A Bug's Life and Antz, Deep Impact and Armageddon. There are a good number more, but you get the idea.

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