(From the Pass on Gas Initiative.)
Question: Do people think that because "I'm a Mac/I'm a PC" was hailed in the ad world, and because Apple is such a powerhouse of a company, that using the same basic format - personifying technology in actual people - will lead to success? Are they hoping for some sort of halo effect of brand affinity? Like, hm, this looks like that Apple ad I like, so by association, I like this too.
The original campaign has been discontinued for awhile now, but it lives on through the copycats.
1 comments:
I totally thought of this too, while I was watching TV the other day! I actually wondered if you'd blog about this, too. haha :P
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