365 days of strategic thinking

Tuesday, November 30, 2010

228) Wash It Differently


(Photo from PFSK.)

Quick post today, as I am swamped at work. Another example of doing it differently out of Munich, posted on PFSK. Take something as everyday and mundane as a laundromat and turn it into a site of social gathering. It takes what we all know to be true about doing laundry at a laundromat - it's a chore, it takes time, no one interacts with each other - and flips it on its head, simply by rethinking design and adding certain elements (lounge, coffee bar, etc). Combine with a neat site (English translation) and events to support the idea of the social hub, and you've got people calling a laundromat "cool."


(Photo from PFSK.)

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