(Image from isism.org.)
Someone introduced me to Wordle the other day. It was one of those where-have-you-been-all-my-life (or rather, for the past few years - Wordle is nothing new). It's an easy tool for creating custom word clouds, which can be informative snapshots of general trending within text. The simple base idea is that the size of each word is relative to the number of mentions.
From the look of a Google image search for "Wordle," it's commonly used by bloggers to analyze their writing to see what topics keep coming up. Few paste in famous speeches like "I Have a Dream" for kicks, or news articles over time to see what the media deems important.
Here's the way I like to use it. Combine Wordle with crowdsourced consumer input - Yelp, Facebook, forums - and it paints a nice brand perception image. One thing to note - in order to eliminate clutter, it helps to scan through the text and eliminate neutral words. Customize the orientation, font and color of the cloud for a visually arresting and brand relevant final product.
0 comments:
Post a Comment