365 days of strategic thinking

Thursday, June 17, 2010

62) Bad Service


When it comes to dining out, there's nothing worse than bad service. I'm not talking a mildly negligent waiter, or tomatoes on your salad when you said no tomatoes. I'm referring to forgotten orders, and 45 excruciating minute waits for food. It's the worst feeling, isn't it? A combination of impatience borne from a sense of expectation (I've come to a restaurant to be served my food), exacerbated by hunger.

The only thing worse than the communal wait is the individual one. You know the feeling. Everyone in your party has received their food. They look expectantly at the empty area in front of you, shifting their utensils in preparation. You obligingly urge them to start without you, warning them of their impending cold food. As they all dig in, there's a terrible, left-out feeling that comes over you. And is there anything more awkward than watching other people eat while you sit idle? Finally, when your plate does show up, everyone (relieved that the awkwardness is over) makes a big deal about it.

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