Mini aside: There's been a lot on my mind lately, and ironically, it's given me massive writer's block. Or maybe it's more thinker's block. The kind of distracted mental shut down that no amount of frantic Internet inspiration scouring can cure. After an hour of watching the cursor blink, I decided to just start writing and see where it takes me.
(More cursor blinking. Not good. Ok, here we go.)
A Mashable article today described how Cynthia Rowley partnered with Foursquare to launch her new line of bridesmaid dresses. With the coupling, Foursquare discounts - usually pennies off a morning coffee or donut - take a step into the previously uncharted high-end fashion world. Visitors who checked into today's kick-off event at Rowley's New York store were treated to a $25 gift certificate, plus 15% off bridal-related goods at dessy.com.
It seems appropriate that fashion would embrace social media, as it's an inherently fresh, always shifting, crowd-based industry. In fact, I'm surprised that this is the first example of a designer collaborating with Foursquare (according to Mashable). It'll be interesting to see if other designers follow suit, or if certain levels of fashion are above rewarding presence with discounts.
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