49) Synergy

What is it about this video that just oozes cool? First, they chose celebrities who are known for their quiet, understated, quasi-fringe sense of cool - David Beckham, Daft Punk, Snoop Dogg, Franz Beckenbauer, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, and DJ Neil Armstrong. Then, they inserted them seamlessly into one of the most well-known scenes of a classic sci-fi. It's like vintage cool meets new-age cool.

adidas has done a fantastic job leveraging the synergy between fresh, street-wise culture and the timelessness of Star Wars. Suddenly, the mega-saga once relegated to the nerds is rebranded as an integral part of pop culture and fashion. And while Star Wars fans come in all shapes and sizes, one could argue that adidas has extended its fan base to a previously untapped group.

Observe as Star Wars sound effects and theme music are remixed to accompany a roof top party full of cool, hip people: