365 days of strategic thinking

Friday, September 3, 2010

140) America's Sweetheart


(Lyrics NSFW)

Everyone is loving Cee-Lo Green's newest single and video, "Fuck You." In fact, it's been awhile since such a widespread crowd pleaser hit the interwebs. I showed the video to my brothers this evening, since they were abroad when the song hit the states. Like the rest of the general public, they were immediate fans, so I thought I'd virtually jot down a few comments.

What is it exactly that makes the song so dang likeable? Sure, it's incredibly catchy in that old school Motown way. But it's the combination of this constantly-stuck-in-your-head tune with certain archetypal themes that really drives the song into our hearts. You've got the a rags to riches tale, a revenge story of underdog boy snubbing better-than-thou girl ("Sk8ter Boi" anyone?). Add lyrics that suggest the noble idea that love shouldn't cost you anything, rounded out with pop culture references like Xbox vs. Atari. Plus, who hasn't wanted to deliver an oh so satisfying "FUCK YOU" their ex's new fling thing? Sometimes, there's really only one way to say it.

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