365 days of strategic thinking

Tuesday, April 20, 2010

4) Social Media 5-0



As Facebook and Twitter continue to mushroom, sites have been created for the sole purpose of pointing out our social media missteps. Sites like Lamebook and Tweeting Too Hard broadcast the faux pas of our networking brethren (see also facebookfails and failbook). Unfortunate typos, too-much-info statuses, and the embarrassing interactions you could see coming when you accepted your grandma's friend request. These are all aggregated and put on public display to ridicule the egoists, the douchebags, the social misfits, and the just plain clueless.

Content on both sites is audience-submitted. A digital citizen's arrest, if you will. Aside from the entertainment factor, this makes for a powerful collection of shame that most people wouldn't otherwise see. Now that we advertise our thoughts on the web, they're able to be not only scrutinized, but also amassed and archived. Winston Smith is rolling over in his grave.

The effect of these social policing sites? Probably little to none on the offenders themselves. In a minuscule corner of the Internet, they've been made an example of, often without their knowledge. For the rest of us, these web 2.0 stocks might make us think twice about what we're sharing.

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